The UK communications regulator, Ofcom, is banning inflation-linked price rises in the middle of customer contracts for phone, broadband, and pay-TV services starting January 2025. Under the new rules, telecoms customers must be informed upfront in clear monetary terms about any price increases. This move follows criticism of telecom operators for significant price hikes and aims to ensure customers can compare deals more easily and benefit from a competitive market. Ofcom found that many customers were unaware of how inflation rates affected their bills. While BT and Vodafone have agreed to comply, some critics argue the measures don't fully protect consumers from mid-contract price hikes.