A new report by abrdn Financial Fairness Trust reveals that most Britons support tax increases to fund public services, even if it means they won't personally benefit, as they prioritize the country's overall well-being over their own finances. Despite 39% of households facing serious financial difficulties, a third of the 5,572 surveyed people are willing to pay higher taxes for policies like free childcare, cheaper energy tariffs, and increased child benefits. This contrasts with Labour and Conservative parties' promises to avoid tax rises, with experts warning that the next government will need to implement significant cuts or raise taxes to address the country's debt.