Google DeepMind is forming a new team led by Tim Brooks to develop AI models that can simulate the physical world. This initiative builds on Google's Gemini, Veo, and Genie projects, targeting applications like real-time interactive media, robot training, and 3D environment simulation. While such "world models" could revolutionize gaming and entertainment, concerns about copyright and job disruption persist. Google claims YouTube video training complies with its terms, but specifics remain unclear. The team aims to push the boundaries of multimodal AI and edge closer to artificial general intelligence (AGI).