The 2024 election was less affected by AI-generated disinformation than feared, but the threat remains significant, according to AI researcher Oren Etzioni. He highlights the diversity of deepfakes, which often target specific groups rather than the general public, making them harder to detect. TrueMedia, Etzioni's nonprofit, works to identify fake media through a combination of automated systems and forensic analysis, aiming to quantify the prevalence, reach, and impact of disinformation. Despite the challenges, Etzioni predicts improvements in measuring disinformation over the next four years. While efforts like watermarking media are helpful, they fall short against determined malicious actors. The recent election saw minimal AI interference, not due to a lack of capability, but because disinformation purveyors chose not to engage.