Apple has unveiled its latest iMac featuring the new M4 chip, priced at USD1,299, and available for pre-order before its official release on November 8. While the Mac segment is not as crucial as the iPhone for Apple, it still generated USD7 billion in sales in the June quarter, marking a 2% increase from the previous year. The new iMacs, compatible with Apple's AI since the M1 chip, are being marketed with a strong emphasis on artificial intelligence capabilities, such as rewriting and summarizing text, and enhanced Siri interactions. A future update in December will integrate OpenAI's ChatGPT into these tools. The M4 iMac also boasts new color options, improved USB-C ports supporting Thunderbolt 4 for faster data transfer, and updated peripherals like the Magic Mouse and Keyboard with USB-C charging.