Bluesky, a decentralized social media platform resembling Elon Musk’s X (formerly Twitter), has surged in popularity, gaining over 1M daily users and 16.7M total users as of November. Created by ex-Twitter CEO Jack Dorsey, Bluesky allows users to control their data through decentralized servers. Its growth accelerated post-US elections, with many leaving X citing political concerns or dissatisfaction. Celebrities like Lizzo and Jamie Lee Curtis have joined, boosting its appeal. Unlike X, Bluesky avoids ads and explores revenue via paid services like custom usernames. Its rapid rise challenges X, but long-term sustainability remains uncertain.